PrimerDonnas
How do you launch 2 new primers designed to help makeup last through anything? By leveraging reality TV and showing that no matter what happens, at least your makeup can be “Primed for Any Drama”, obvi.
Enter, PrimerDonnas, a mock reality show featuring real reality stars. Launched via a fake feud seeded to the celeb gossip machine, fueled by the internet’s favorite gossip authorities, and culminating in a 14.5% increase in primer sales.
