REAL SUPERHEROES
In 2018, Ziploc partnered with Disney for the launch of their latest Avengers film. So Ziploc wanted to do something big for National Superhero Day. But instead of featuring celebrities or comic book characters, we returned to the brand roots and the people who use the product most. We highlighted teachers (a profession that was seen in the US as an “easy job for underachievers” sparking national protests and walk outs) as the real superheroes who walk among us.
