The Hotdog Subway Map
When we discovered that NY’s new subway map had a hotdog pointing to Coney Island (the home of Nathan’s Famous), we had to do something about it. Building on the brand’s platform, 100% Beef, 100% New York, we partnered with the MTA and turned every single subway map into an ad. Now Nathan’s hot dogs are living rent-free in the mind of every NYC commuter. Every. Single. Day.
Press: AdAge, LBB, Campaign, TrendHunter, DesignTAXI, Fox, Brooklyn Paper, Yahoo